Use Customer Service to Keep Shoppers Happy and Build a Better Business
According to the 2012 Forrester Customer Service Index, only 37% of brands received good or excellent customer experience index scores. Some 64%, however, received ratings of “OK,” “poor,” or “very poor” from their customers. Though measuring customer satisfaction is not always a priority for many businesses, and some find thatContinue Reading
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How Health Care Plans Can save Your Company Money
Unlike in the United States, health care in Canada is provided by a publicly funded health care system which is regulated according to the Canada Health Act. Under this system, most procedures are free for patients, as the doctors are reimbursed by the state. The system is funded by taxesContinue Reading
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Making Childcare Websites
If you have a small business, especially if it is in a field with many competitors, ensuring that you are very visible in your community can be essential to drawing in new customers and succeeding. Child care marketing strategies generally have to account for these things. Even in a smallContinue Reading
How to Build Customer Loyalty
How did the popular furniture stores achieve their notoriety? Is it because they’re known as affordable furniture stores or could it possibly because they’ve been successful at building customer relationships to achieve brand loyalty? Believe it or not, popular furniture stores gained their esteemed reputations not only through competitive pricing,Continue Reading
The Purpose of Small Business Loans
When you own a small business, costs can arise that make it necessary to get a small business loan. You may need a veterinary business loan or any other type that corresponds to your business. So, are banks loaning money to small businesses? Yes, making small business loans is anContinue Reading
An Interview with Ruben Leonardo Echegaray, Creative Director of Ibis Studio
Ruben Leonardo Echegaray, the creative director of Ibis Studio, a multi-faceted marketing agency, took some time to talk with us about the challenges and rewards of owning his own company. Mr. Echegaray, there are so many facets to modern marketing companies. In what areas does Ibis Studio specialize? We areContinue Reading
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Getting Your Employees When You Need Them
There are a lot of things that you will want to keep in mind when you are staffing an office for the first time. When you are a looking to staff up a business quickly, you might look to an employment staffing agency for temporary staffing solutions. This might beContinue Reading
How to Make Hiring a Sales Staff More Efficient
There are over 22 million sales professionals employed in North America, and sales team turnover is roughly 40 percent a year. As such, a career in sales is not the most safe or secure career. A job in sales can sometimes be acquired through a recruiting firm, as recruiting firmsContinue Reading
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