Quality design is the very definition of putting your best foot forward. Considering how crowded the modern industry is with competitors on top of competitors, the last thing you need is falling into obscurity with a lackluster packaging deal. Point of purchase display is a must-have if you’re trying to market your product to a broad consumer base. If you’re unfamiliar with the art of customized packaging? Take a gander below to learn more about this process and how it can make or break your future business model.
What Is A Point Of Purchase Display?
Simply put, a point of purchase display is the bridge made between manufacturer, business and consumer. It’s a physical advertisement that presents, at its most basic, exactly what you are trying to sell to your client base. Due to linerboard lightweighting, corrugated cardboard has been found to have a significant 15% weight reduction over the last decade or so. This has lead to them being one of the most cost-effective and environmentally options for businesses that want to push forth a stronger marketing campaign.
What Is Corrugated Packaging?
If you want to keep your bottom line consistent, you’ll want to become familiar with the art of corrugated packaging and design. Corrugated packaging is easily the largest segment of the packaging industry in the United States, with well over 1,500 box plants in North America as of recent years. This industry employs well over 70,000 people throughout the country in design, marketing, packaging, manufacturing and delivery.
What Are Customer Preferences?
Did you know 70% of purchasing decisions are made in-store? This makes point of purchase displasy one of the most crucial elements of a successful business, as a poor impression can trim thousands of dollars off of your yearly margin. A recent article in Packaging Digest compiled a host of research that shows consumer decision making is down to a mere five seconds at the retail shelf — if you’ve ever wondered about the best ways to spend your marketing budget, trust that specialty packaging is the true deal breaker at the end of the day.
Is This An Environmentally Friendly Option?
You’ll be happy to know that e-commerce packaging touches on many useful aspects in one fell swoop. The majority of corrugated boxes and packages contain at least 46% recycled material, which has a low environmental impact on both greenhouse gases and acidification. Studies have found recycling just one ton of cardboard will save over nine cubic yards of landfill space, creating a long-term positive impact on the surrounding environment and related industries. If all this and more sounds like a good idea, you can’t go wrong by looking into industrial packaging options for your new year’s start.
Where Do I Get Started?
First things first — if you want your business to stand out among the crowd while helping out the environment at large and keeping your budget low, put custom branded packaging high on your to-do list. For more than 100 years corrugated packaging has been the most cost-efficient choice for businesses large and small, providing entrepreneurs with the flexibility they need to stand out while keeping to a smart and eco-friendly industry model. More than 90% of products in North America are either delivered or displayed in corrugated packaging at some point, so you don’t want to be left behind as the market continues to expand and evolve. Where will you get started on your way to greatness?