Every single year, there are so many Americans that weigh their purchases based on packaging. This includes products like protein powder bags, packaging for coffee shops, packaging for dog food, and packaging for a chocolate candy bag. Therefore, it is really important for companies to focus in on the presentation of their products and that all starts with the packaging.
Almost two in three Americans, equal to just about 62%, read food labels. While this may be surprising to some it is a sure-fire stat and shows that people are actually looking at the exterior of a product. Therefore, many consumers care just as much about the quality of the packaging of chocolate candy bag as they do the actual candy within. Here are more facts on packaging and everything else that matters!
People Care About Packaging
A recent study was conducted in regards to consumers and the products that they share on social media. This study revealed that 40% of all customers are going to share a picture of a product on their social media if they liked the packaging. A share on social media can help expose a brand to a huge audience and will increase their traffic by a wide margin. Therefore, the packaging of a chocolate candy bag should be a huge deal to any business on the market.
Over 85% of shoppers said their purchase decisions are informed by reading a product package while shopping. As a result, a chocolate candy bag needs to have all of the information for customers on top of looking good. Information must be crisp, short, and straight to the point. That way, customers can get everything they need without feeling confused.
Nearly 52% of online consumers say that they would return to a business for another purchase if they receive their products in premium packaging. Furthermore, people really like it when they buy a chocolate candy bag that comes with a package that is lush and luxurious to the touch and to the eyes. So companies selling this kind of product need to take time really focus on the packaging design and more.
Packaging Is Important For Product Competition
A study was conducted in which researchers tried to gather information on American supermarkets. This study specifically set out to try and detail how many products are in supermarkets. As a result, the data revealed that there are more than 20,000 products across the country in the average supermarket. Now, this should help paint a picture of just how important packaging is for a chocolate candy bag and other products.
If there are 20,000 product in the average supermarket in America, then businesses really have to work hard to stand out. Furthermore, anyone that is not a high-end, premier brand is at a disadvantage. So it is wise for a business to make sure that they are really investing some good money in creating the best quality chocolate candy bag packaging and more.
Data suggests that there is a 30% increase in consumer interest for businesses that focus on creating great packaging. This means that all it takes is one stylish type of chocolate candy bag design for customers to really start checking out a brand. Then, if the product is good, these customers may be hooked for life.
In 2016, the annual West Rock Consumer Insights study was conducted. This study revealed that over 60% of all customers decided to try something new simply because they noticed the stylish packaging. Yes, people are willing to buy a product that they have never even tried before if they like the packaging. As a result, there is no way to argue that businesses cannot benefit from thoughtful packaging designs and more.
In Conclusion
Any business that sells a chocolate candy bag product really needs to focus in on packaging and package designs. This is the best way to get your foot in the door with many customers. After all, if customers will try a new product because they enjoy the packaging then you can get them exposed to your brand with very little effort!