How confident are you in your business’ ability to attract attention? This isn’t a question you ask once or twice per year — a strong visual presence is the most important element in garnering a business a regular client base. Without a flashy and memorable sign to attract new customers and reaffirm regulars you run the risk of falling into obscurity, losing money and struggling to stay afloat in a market that only gets more competitive by the day. Electronic signs for business, such as digital signs or marquee signs, are a good starting point regardless of the product or service you offer.
Billboards And First Impressions
Business is regularly done on the go. A stud
The statistics are in regarding signs: about 35% of people would not have arrived at a business if it wasn?t for their sign. Studies have also shown that even just upgrading to a larger sign can increase in-store revenue by 7.7% — an important number for places that rely on walk-in business.
So: what can you do to make your sign more effective, whether it?s a church marquee sign or LED business signs? Here are a few suggestions.
Potential Sign Elements
What should you have in your sign, if it?s not just the name of your business? Popular additions include slogans, call to actions, and Twitter handles. Call to actions are psychological tools used to encourage people to take action NOW rather than passively waiting to do it later. ?Call us now for more information? or ?stop