Many companies invest a ton of time and energy working with a website design service to create an aesthetically pleasing website, btu most do not realize that their efforts will be wasted if they do not utilize a proper strategy to improve their rankings in the search engines. 82 percent of consumers use Internet search engines to find out information about local small businesses, so if you are not showing up in the results, you are rendering your business relatively obsolete. While a website design service is a stepping stone to a well rounded marketing strategy, it can not be the only step you are taking.
You have a couple of options for increasing your websites’ visibility, including both paid, and free marketing options, both with pros and cons. Pay per click online advertising has a much lower cost per conversion than traditional forms of advertising such as TV, radio and print, but search engine optimization has relatively no cost at all, which could be a good option for small business internet marketing initiatives.
PPC management and PPC services are popular because results are typically more immediate than if you were to work solely with search engine optimization techniques. Although PPC can be more costly, it satisfies the demands of a business looking for immediate results.
Search engine optimization, or SEO, is a series of practices designed to increase a websites’ visibility in the search engine rankings through free, or “organic” listings. Basically, SEO companies help your website be found when people search for you. While SEO results are not immediate, they are typically viewed as more reputable than PPC campaigns. An organic search engine CTR (click through rate) is an excellent way to measure user interaction and engagement on the Internet, as 42 percent of people who use Internet search engines click on the top ranking link.
The most attractive website in the world will not do you any good if no one can find you, so working with an Internet marketing agency to help you develop an effective web strategy could be the difference between a successful, or relatively obsolete website.
While a website design service is important, it is not the only step you should be taking. Try deciding on a total web strategy, involving either SEO, PPC, or both, as well as a website design service.