You have always dreamed of owning your own business. Today is the day that you open your doors and begin accepting your first customers. How can you ensure that you are reaching enough customers? How can you give your business that extra boost for awareness? The most successful of businesses are ones that put a lot of effort into marketing. Successful marketing requires the use of multiple platforms, so that you can reach customers in a variety of ways. As you prepare for new business success, keep these marketing efforts in mind.
Direct mail advertising
Direct mail household response rate is at 3.7% (compared to .2% mobile, .1% email, .1% social media, and .02% internet display). Many people are more comfortable with physical mail methods. They are also required to visit their mailbox almost daily, ensuring that they have access to your advertisement. You will also find that many print services offer wholesale printing prices on direct mail advertising services. The idea with direct mail advertising is to reach a large number of people in a targeted neighborhood. It can be especially effective to send out direct mail advertising in the direct market of your new business.
There is no question that internet marketing is crucial in today?s highly technological world. The majority of people are on the internet in some way. This market method encourages you to find out where your customers are the most. Look at your target customer and do some research into the internet platforms they are using the most. For example, you will find that college age customers are on Facebook, while older generations are on LinkedIN. It can also be helpful to combine your print services with digital printing services. Utilize the same ad so people can recognize you across both methods.
Also, use direct mail advertising to send potential customers to your internet website for more information. According to a USPS study, over 60% of direct mail recipients were influenced to visit a promoted website, with the greatest influence on first time shoppers. Potential customers are more likely to visit your online website when they have physical print services reminding them to do so.
Offer coupons and incentives to new customers
Brand loyalty makes it very difficult to encourage customers to switch from their preferred business to try out yours. You almost have to entice them to do so. Offering coupons or new customer incentives can be a great way to bring people into your business. It is also a great way to show potential customers your product or service. If they enjoy the business, they are more likely to return in the future, without a couple. If you choose to go with coupons, it seems that hard copies are best. Approximately 66% are more likely to remember to use a voucher if they have a physical copy to carry around.
There are a variety of ways that you can provide hard copy vouchers to new customers. You can post them on the internet, allowing customers to print them out. You can also include a cut out voucher in your print services for direct mail advertising. Many printing companies have the ability to create oversized direct mail advertising postcards that can also be used as a coupon or voucher. Finally, consider pairing up with local businesses to share coupons. Use local printing services that might also be willing to share your vouchers with their customers.
One of the hardest parts of building a new business is attracting enough customers to stay in business. You have to make potential customers aware of your business and entice them to come in to check it out. You can do this with a variety of marketing methods, including direct mail advertising, internet marketing, and with coupons or vouchers. Evaluate your target customer base and decide which marketing method is most likely to reach them.