This is a great video for both new and experienced towers alike. If you work for or own a tow service, you likely need to reconsider your pricing strategy. Here are three things to consider when you do.
Don’t Base Price on Fear
Most tow services suffer when their prices are set too low. Make sure that you set prices that will pay the bills, but will also allow for a satisfactory standard of living. Don’t low-ball yourself because you are afraid that having an “expensive” service will cost you more in the long run.
Don’t Charge Less Than You’re Worth
Having towing equipment and licensing costs money. Make sure that, no matter what prices you set, you can be confident in your ability to maintain a healthy cost-profit margin. Setting low prices for your tow service out of fear can jeopardize your business.
Higher Standard of Service
When you’re confident and happy with your job and your business’s success, you will inevitably be able to offer a higher quality service to your clients. Once you establish that your tow service is superior in effort and customer experience, you’ll be referred to even more clients.
Check out this video for a more in-depth look at pricing your tow service.