Paid Advertisements Explained


In this video, you will learn about pay per click services. Advertisements can be tricky to understand. There is a lot of research behind why people click on what they do.

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Understanding the consumer is important when you are creating advertisements. Pay-per-click advertising is a form of advertising method where businesses pay for clicks on their app or website. Google Ads are the most well-known type of ad. Unlike traditional ads, businesses only have to pay when their advertisement is clicked on. It is called pay per click because you only have to pay when someone clicks and is redirected to your website. How does it work? Advertisers generally set a bid for how many clicks they intent to get based on who they are advertising to. The advertisements are based on their primary and target advertisements. This can be from keyword research, SEO, and other data. How do you get started with these ads? There are other types of ads like Google ads. Other search engines are out there. You can create campaigns and use analytics to track the data. If you are interested in learning more, keep watching this video for more information.