Online reputation means a lot in the digital age, and so this extends to law firms and attorneys, too. This article will outline the basics of online reputation and how to maintain your attorney reputation management.
88% of online shoppers consider reviews when buying things online. Now, while you cannot buy an attorney off of Amazon (yet), people still do market research through Google when they’re deciding who they choose for legal representation.
Negative online reviews can seriously impede a law firm’s ability to attract new clientele, whereas positive reviews can lead you to become one of the top-ranked Google results when people search for attorneys in your area. This obviously can make a huge impact on your bottom line, either way.
It is vital to respond to both positive and negative reviews, as this will build trust between you and the public. You also need to make sure you have update contact information, including phone, email, and address. Otherwise, Google doesn’t know where your located and can’t boost your local rep.
There are a lot of aspects to consider when trying to bolster your online reputation. Research search engine optimization (SEO) strategies and firms near you to help grow your business and dominate the competition.