How Signage Can Increase Sales On Full Price Items


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Though many of us don’t give much conscious thought to them, signs, ranging from indoor sign stands to a flyer stand, are important, particularly signs like indoor sign stands that are set up inside stores to influence customers who are already in the process of shopping.

Signs, indoor sign stands included, have a huge influence over what we buy. In fact, customers see up to 3,000 ads every single day, many of them while they are actually in the process of shopping. And even though online shopping has gained considerable popularity and momentum in recent years, in person shopping is still the preferred method for most customers and consumers. Many customers will use both methods of shopping, with about 80% using their smartphones to research products they are interested in, and then going to a brick and mortar store to actually make the final purchase. In fact, over 80% of all purchases made in the United States are still made in brick and mortar stores, and not on an online platform. Because most shoppers are still interested in shopping mainly in physical locations, they are more prone to impulse buys. An impulse buy, or impulse purchase, is a purchase made that was not originally intended by the shopper. Recent data shows that over half of all purchases made in stores, about six purchases out of every ten, is considered to be an impulse purchase, one not previously planned and anticipated by the shopper.

Signage like indoor sign stands and others, like display racks and even something as simple as deli signage contributes considerably to these impulse purchases. For instance, a full priced item that was not on sale and had not been marked down at all performed nearly 20% better when it had intriguing signage like indoor sign stands or a floor sign holder. This signage promoted sales on the item even without offering a discount or a deal on it. And over 15% of all unplanned purchases (referred to earlier as impulse purchases) were directly because of in store signage like indoor sign stands or similar sign displays.

No matter where you see a sign, if it is an intriguing one, it is likely to influence your shopping experience. Signs can lead to more impulse purchases as well as convince customers and consumers of the trustworthiness of a product or a brand. Signs have the power to make us buy more, even on items that are not on sale or marked down in any way. Though we don’t often think consciously about the signage that we encounter with every shopping trip that we make, each sign has the power to convince us to buy more.