According to Pew Internet, 58 percent of people have researched a service or product online, and 42 percent of people who use Internet search engines click on the top ranking link.
If you are a business that is not executing an online marketing strategy, you may be rendering your business completely obsolete to potential consumers. Search engine optimization, or SEO, is the best way to increase your presence in the search engines. SEO is a series of practices designed to increase a websites’ visibility in the rankings through free or “organic” listings.
SEO is highly dependent on quality content generation, keyword selection, back link building, and local SEO practices. For instance, if you are looking to do SEO for the field of automotive digital marketing, you would choose “automotive digital marketing” or industry specific words, and then generate content using the words you have chose. Whether you are in the automotive digital marketing or auto repair marketing field, SEO is worth it. Currently, the search engine industry is worth approximately $16 billion USD. If that does not light a fire under you to get involved, nothing will.
If you do not have time to learn the ins and outs of SEO but still want to reap the benefits of online marketing, you may want to try working with a local internet marketing consulting firm to help you develop a plan and help boost your online sales. Working with an SEO reseller is a great idea for a company with limited resources that cannot necessarily afford to hire an in house SEO consultant.
Internet marketing consultants offer plans for businesses with all types of budgets, and all types of marketing objectives. When executing your online marketing campaign, remember to think like a consumer. What would they be typing to find you? What would you want to see on a website if you were a consumer searching for an automotive digital marketing comapny? A mix between good marketing strategy and SEO strategies could be the recipe for the solution you are looking for, so do not over look the potential possibility.