Why the Design of Your Trade Show Booth Matters

Written by Small Business Tips. Posted in Trade show display exhibits, Trade show exhibits displays, Trade show rental displays

Exhibit booth design

Your product could be a top-of-the-line, industry-changing, ground-breaking creation, but without the proper exposure, how will we ever know?

Besides marketing campaigns, trade shows are vital to getting your product out there. The average company allocates 31.6% of its total marketing budget to events, and over $24 billion is spent annually by U.S. Exhibitors for trade show displays. To be a competitor in the marketplace, you will need to step it up when it comes to America’s favorite corporate event: the trade show.

Your trade show exhibit display needs to be three things: Informative, eye-catching, and engaging.

Informative: Your brand has a message, and your product has a purpose. How well can you articulate your company’s mission? Your exhibit booth design must highli