Your product could be a top-of-the-line, industry-changing, ground-breaking creation, but without the proper exposure, how will we ever know?
Besides marketing campaigns, trade shows are vital to getting your product out there. The average company allocates 31.6% of its total marketing budget to events, and over $24 billion is spent annually by U.S. Exhibitors for trade show displays. To be a competitor in the marketplace, you will need to step it up when it comes to America’s favorite corporate event: the trade show.
Your trade show exhibit display needs to be three things: Informative, eye-catching, and engaging.
Informative: Your brand has a message, and your product has a purpose. How well can you articulate your company’s mission? Your exhibit booth design must highli