Use Customer Service to Keep Shoppers Happy and Build a Better Business

Written by Small Business Tips. Posted in Building customer loyalty, How to make customers feel special, Increasing customer loyalty

How to build customer loyalty

According to the 2012 Forrester Customer Service Index, only 37% of brands received good or excellent customer experience index scores. Some 64%, however, received ratings of “OK,” “poor,” or “very poor” from their customers. Though measuring customer satisfaction is not always a priority for many businesses, and some find that not working on good customer care skills does not hurt them, providing quality customer care is a great way for businesses to set themselves apart. In today’s highly competitive business marketplace that is loaded with companies who offer similar products and services, making customers feel special might make a difference between success and failure.

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