If you’re a business owner, getting the word out is one of the most important things you can do. Whether you’re just starting or looking to grow, knowing the best places to advertise your business can make all the difference. And the good news? You don’t need a big budget to get results.
In this guide, we’ll cover a wide range of places to advertise your business—many of them free or low-cost. We’ll break them down into online and offline options, so you can choose the ones that work best for your brand. These ideas are simple, effective, and easy to understand—perfect for anyone, even if you’re new to marketing.
Why Advertising Matters for Business Success
Advertising helps people discover what you offer. It builds brand awareness, attracts customers, and helps you stand out from competitors. Even small efforts in the right places can lead to big results over time. That’s why it’s important to explore every option available to you—especially those that don’t require a lot of money.
Online Places to Advertise Your Business
1. Google Business Profile (formerly Google My Business)
- This free tool lets your business appear in Google Search and Google Maps.
- Add your business name, location, contact info, hours, and website.
- Upload photos and respond to reviews to boost engagement.
- Great for reaching local customers who are searching for what you offer.
Tip: Ask happy customers to leave reviews to improve your visibility.
2. Social Media Platforms
Social media is one of the best places to advertise your business, especially for free.
- Set up business profiles on Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Post updates, offers, behind-the-scenes content, and customer stories.
- Use hashtags to reach more people.
- Engage with followers through comments and direct messages.
Pro Tip: Join local Facebook groups and promote your business where allowed.
3. Your Website
Your website is your online home and a powerful place to advertise.
- Make sure your site is easy to use, mobile-friendly, and fast.
- Use clear headlines and product or service descriptions.
- Include contact information and calls to action (like “Call Now” or “Shop Now”).
- Add a blog to publish helpful articles that bring in search traffic.
SEO Bonus: A blog is great for free advertising for small businesses by increasing your chances of showing up in Google search.
4. Online Directories
Many online directories are free and help potential customers find you.
- Examples include Yelp, Bing Places, Yellow Pages, and TripAdvisor.
- Fill out each profile completely and consistently.
- Include photos, business hours, and links to your website.
- Encourage satisfied customers to leave positive reviews.
5. Email Newsletters
Email is a powerful and personal way to stay connected with customers.
- Collect emails on your website or in person.
- Use tools like Mailchimp or MailerLite to send newsletters.
- Share updates, discounts, and helpful tips.
Pro Tip: Offer a freebie or discount in exchange for an email sign-up.
6. YouTube
Videos can help you reach a bigger audience and show off your brand.
- Create short videos about your products, services, or story.
- Share how-to guides, customer testimonials, or behind-the-scenes clips.
- Add a call to action in every video and include your website link.
SEO Tip: YouTube videos often rank well on Google, giving your business extra exposure.
7. Local Online Forums & Classifieds
These may seem old-fashioned, but they still work.
- Post on sites like Craigslist, Nextdoor, or local online forums.
- List your services or events and link to your website or contact info.
- Be active and helpful in discussions to build credibility.
8. Business Listing Sites
There are many niche directories specific to your industry.
- Look for directories that specialize in your business type (e.g., health, legal, retail).
- These can bring you targeted traffic and boost your search engine presence.
- Examples: HomeAdvisor (for home services), Avvo (for lawyers), or WeddingWire (for event vendors).
Offline Places to Advertise Your Business
9. Flyers and Posters
This is an old-school method that still works in the right places.
- Post flyers at community centers, libraries, cafes, or local stores.
- Include eye-catching graphics and a clear message.
- Add your website, phone number, and a QR code.
Tip: Ask local businesses if you can display your flyer in exchange for doing the same for them.
10. Word-of-Mouth Marketing
One of the most trusted ways to grow your brand—without spending a cent.
- Encourage happy customers to share their experience.
- Offer referral discounts or loyalty rewards.
- Deliver great service that people want to talk about.
11. Local Events and Markets
In-person events give you a chance to meet people and make connections.
- Set up a booth at fairs, farmers’ markets, or networking events.
- Hand out flyers, samples, or coupons.
- Talk directly with potential customers.
Bonus: Hosting your own workshop or demo event can also attract attention.
12. Community Bulletin Boards
You’ll often find bulletin boards in grocery stores, churches, or gyms.
- Post a business card, flyer, or small poster.
- Use tear-away tabs with your phone number or website.
- It’s a free and easy way to advertise your services locally.
13. Vehicle Advertising
Turn your car into a moving billboard.
- Use removable decals or magnetic signs with your business name and contact info.
- Park in busy areas for added exposure.
- It’s a one-time cost that keeps advertising every time you drive.
14. Partnerships with Other Businesses
Work with other local businesses to promote each other.
- Exchange flyers or business cards.
- Offer bundled services or joint discounts.
- Host shared events or promotions.
Example: A bakery and a coffee shop can offer a “buy one, get one” deal when customers visit both.
15. Newspapers and Local Magazines
Many local papers offer free classified ads or low-cost advertising.
- Look for community newspapers or free weekly publications.
- Submit a press release if you have news to share (like a grand opening or special event).
- Contact editors to ask about free business spotlight opportunities.
Bonus Tip: Make a Marketing Plan
Now that you know the best places to advertise your business, it’s time to create a simple plan.
- Choose 2–3 methods to start.
- Set small goals (like getting 10 new social media followers or 5 email sign-ups).
- Track what works and adjust your efforts.
You don’t need to do everything at once—consistency is more important than perfection.
Tips to Maximize Your Advertising Efforts
- Be Consistent: Regular updates keep people engaged.
- Track Results: Use Google Analytics or social media insights to measure performance.
- Focus on Your Audience: Know who you’re trying to reach and tailor your messages.
- Add a Call to Action: Always tell people what to do next—like “Visit our site” or “Call now.”
- Keep It Simple: Clear messages work better than flashy ones.
Final Thoughts
There are so many great places to advertise your business, whether you’re online or offline. And best of all, many of them don’t cost anything. By using the strategies above, you can increase awareness, attract new customers, and grow your business—even on a tight budget.
From social media to community boards, every effort adds up. Remember, free advertising for small businesses isn’t just possible—it’s powerful when done right. Take small steps consistently, and soon you’ll see big results.