According to SEO Refugee, the three most important components of great SEO are, “Effective communication, useful information, and high quality backlinks.” SEO, or search engine optimization, is quickly becoming the leading way that businesses get in contact with online audiences. About 70% of businesses intend to create or improve their web presence using search engine optimization, as reported by a Research Now small business survey.
Are you looking for ways to improve your company’s ranking in Google search? Now’s the time to do it. eCommerce sales are growing every year, and search engines have already made great headway in replacing the once ubiquitous yellow phonebook, with 60% of adults now finding contact information using the internet. Here are three tips for better website SEO.
1. High Quality Backlinks
“We’re turning the dial up to let people know that certain link spam techniques are a waste of money,” said Google’s web spam chief Matt Cutts in reply to a question about link buying. If Google penalizes you for low-quality backlinks, you could see your website drop dramatically in ranking. The key here is to invest not in web SEO sites that offer hundreds of links for a few dollars, but in sites that are creating high quality content that people are actually going to read and find relevant.
2. Useful Information
Why is useful information an important part of website SEO? As Google continues to refine its search algorithm, it becomes harder and harder to trick it into reading spammy content as relevant. The point of SEO is to raise your search ranking, and at the end of the day, this basically boils down to what readers are clicking on. If you run a pizza company, five tips on making a great pizza will get you a lot more traction than a copy/pasted generic description of your company’s promises. Blogs often feature useful information, and it’s no surprise that companies with blogs have 97% more inbound links.
3. Effective Communication
Communication is an important component of SEO if you’re working with SEO companies to improve your online presence. Why? To some extent, your SEO is only going to be as good as the effort you put into it. A company can help you with the complexities of website SEO, like creating good inbound links, and generating social buzz. It’s important for you, though, to firmly communicate your expectations for the SEO provided, and any issues you might have with the content that’s been produced.
Have you invested in affordable SEO? Did you find it helpful? Let us know in the comments. Read more: Seo salem oregon