If you think that smartphones are now the most popular kind of cell phone, you would be correct. Because a recent study conducted by the Pew Research center found that roughly 62% of the American population now owns a cell phone. The study also found that more than two-thirds of smartphone owners use their phones to research and purchase merchandise and services.
Although PDAs and smartphones were around as early as the mid-1990s, the smartphone market didn’t really take off until Apple introduced the iPhone in 2007. Since that time, mobile web design, interactive web design, and responsive web design have become increasingly important for businesses. This is because accessing websites that are not mobile friendly via a smartphone can be inconvenient and frustrating, and everyone who uses a mobile device can attest to this fact.
Given the fact that two-thirds of smartphone owners use their devices to research the goods and services that businesses have to offer, the last thing those businesses want to do is frustrate potential customers. For this reason, interactive web design should be a priority for every business that hopes to capitalize upon the marketing potential of smartphones. In order to do this, the most savvy and successful businesses are choosing to enlist the services of a top website marketing company.
The leading website marketing companies can offer their clients the latest in interactive web design and digital marketing tools. Even better, they can do it faster and more affordably than their clients could ever do it in-house. After all, the leading web design and development companies are saving their clients the time and money that would be required to recruit and fund their own in-house teams.
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