This is the Saturday when you are going to complete lots of your grocery shopping. Anticipating what you will need even as far out as graduation week, you are making lists of any and all non perishable items that you can purchase today while the store is offering 25 cents off gas for every $50 spent. At your house the refrigerator has been cleaned out and reorganized and you have done the same with the shelves in the kitchen and the pantry. By the end of the day your cupboards will be full and you should be able to buy as much as 20 gallons of gas at just cents on the gallon.
Few things are as competitive than the grocery store industry. In fact, with the use of shelf-edge promotional strategy plans and other kinds of merchandising solutions grocery store employees are more than busy. From planning to move local college football merchandise to the front of the store for the spring football scrimmage to making sure that all of the Easter candy and baskets have a prime shelving location, there is a lot of work that goes into shelf-edge promotional strategy plans.
Grocery Store Shelf Labels and Retail Signage Software Play Important Roles in Today’s Marketing Plans
No matter where you shop it is likely that you have to spend some time understanding how and where prices are listed. From the shelf tags for grocery stores that reflect any current markdowns to the digital pricing labels that are use in some retail stores, the way that a retailer communicates prices to shoppers is important. Misinformation can lead to dissatisfied, and sometimes angry, shoppers.
Consider some of these facts and figures about the pricing and marketing strategies that businesses use in today’s competitive economy:
- Although many people go into a store with a list, as many as six to 10 purchases in a store can be classified as impulse purchases.
- 94% of all retail sales take place within the confines of a physical store.
- 55% of retailers recognize the importance of responding quickly to pricing changes made by competitors.
- Merchandise with a sign outsold merchandise without a sign by 20%, according to several studies, including one from Brigham Young University.
- 33% of all consumers make a sizeable impulse buy every week, according to a study by Marketing Support, Inc. and Leo J. Shapiro and Associates.
- 68% of American consumers indicate that they have made a purchase because a sign caught their interest.
Whether you are trying to make the most of a weekend fuel discount at your favorite grocery store or you are a retailer trying to find the most easy to change and understand shelf tags, it is difficult to deny the role that pricing pays in the economy of the nation. The latest shelf-edge promotional strategy plans offer a number of ways that retailers can put themselves in a competitive spot.