Are you looking to promote your flower shop? These days, the right digital marketing strategies can supercharge your efforts. While great products are necessary for success, without the right marketing strategies, even the best flower shops may fall short. Fortunately, by implementing key digital marketing strategies you can help ensure that your flower shop is a success!
Flowers are highly visual, which makes visual platforms like Instagram and Pinterest very useful. Learn more about strategies to promote your flower shop in the video below.
If you really want to tap into these visual media platforms, however, you’ll need to have great photography skills. The right photos will show your products and services in the best light.
You also need to make sure that your local Google store listing is up to date. While you’re at it, make sure your social media profiles, website, and every other asset all correctly list your contact information and operating hours.
It’s also smart to create useful content that adds value to people, and especially those who use flower shops. For example, you might write a blog post sharing tips for keeping flowers alive for longer. Then you can post this article on your website and share it on your social media profiles.