Whether you’re releasing a brand new product or just thinking about re-branding a product that you currently sell, specialty packaging is an important step that you absolutely need to take. Not only can it grant you a new image, it can bring new life to your product.
But re-branding can be a tough decision to make, and designing new custom branded packaging might seem like a big step to take. If you’re still feeling hesitant, here are a few good reasons to invest in specialty packaging.
Customers pay attention to what looks good
Sitting on a shelf in a store, your product has approximately two to five seconds to catch someone’s eye and hold their attention. Well-designed products will stand out more than those with poor or generic packaging. Many companies believe great packaging is too expensive, but studies have proven time and time again that people tend to gravitate towards more expensive-looking packaging.
Brand recognition is important
The more recognizable your customized packaging is, the more likely customers are to gravitate towards it. When people are in a rush and faces with a whole aisle of the same products, they’re most likely going to pick one that has a familiar label. When customers trust your brand and your packaging, you’re definitely going to see success.
Durability is a good thing
If you’re creating new packaging, it should be durable and practical above all else. This is yet another way to build customer trust with your products. When customers learn that your product and packaging are things they can depend on, they’re going to keep using it.
Standing out from your competitors is key
Perhaps one of the most important aspects about custom printed packaging is the opportunity it allows you to stand out from your competitors. But if you don’t take this opportunity, you’re missing out on a chance to gain a huge advantage over the people you’re in direct competition with.
No matter what kind of packaging you decide on, make sure you’re taking these four factors into account when you make up your mind.