Influencers are practically omnipresent on the internet nowadays. According to Indeed, influencers are individuals who have risen to the level of being considered a credible spokesperson for an industry, trend, or practice. Many achieve this influence through podcasts, TikTok, or YouTube. In the attached YouTube video, viewers learn how many companies use these influencers as spokespersons in their marketing campaigns.
Using a celebrity spokesperson isn’t a new practice; influencer marketing may seem like the same activity.
However, while celebrities lend their name and reputation to whichever product they endorse, an influencer adds a different dimension to their endorsement. For example, an influencer who has gained prominence in fashion could be perceived as giving their support and implying that the product is fashionable.
Despite their internet prominence, influencers are generally available for endorsement at a lower fee than traditional celebrities may have asked. Another advantage of using an influencer might be the company’s ability to use your product or name in one of the influencer’s typical podcasts or videos. Previously, a company seeking celebrity endorsements might go through that celebrity’s agents. A company that wants to use an influencer’s endorsement would now use an influencer marketing company.
Staying on top of the latest marketing trends can be tough. After all, things are constantly changing in the online sphere. But influencer marketing seems to be a trend that’s here to stay for a while. Working with professionals specializing in this form of marketing can help take your business to new heights.
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