It’s important to understand how to use Search Engine Optimization Return On Investment and what that looks like for a business. According to the video, SEO return on investment refers to how a marketing team refers to the value of investing in SEO practices online. The factors considered are both organic traffic and the search engine rankings for your business content.
The goal is to generate a higher revenue over time compared to the investment. Marketing teams will ask if they are getting back enough revenue to sustain these practices or if they aren’t working.
In order to determine if you’re getting this number back, you’ll need to do tracking on the website. For those who sell online, that is easier to manage. Others who may not will need to track through inquiries, form downloads, and form submissions that are managed through the website.
When reviewing the analysis of this data, it can show you what practices work better than others, and what tactics aren’t working. This will give you a guide on redirecting your practices to include more of what’s working and try new tactics that could improve lead generation and the audiences that you’re trying to reach. You have several options to choose from to be successful.
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