McDonalds is credited for making franchise popular although technically McDonalds was not the first company to have franchise operation. Ever since McDonalds popularized franchise, many companies have adapted the same model and offered their own franchise. At present, in the US there are around 750,000 franchises. And every day, every 8 minutes a new franchise is being opened. Although it is a very good model for success and growth, the problem with franchise is that many companies failed to ensure consistent brand. This is very important because any company depends on its brand. In fact, the objective of brand management is to create strong emotional bond between the consumers and the products or companies. The stronger the brand, the more the consumers will have strong desire to purchase the product. In franchise model this is even more important because people buy the products because of the brand. In other words, franchise opportunities are only available because of the brand. Conversely, if the brand suffers, the entire business or company suffers, even the other franchise operations.
One way to protect the brand is through franchise websites. By using franchise websites, the business would be able to protect its website as well as the other franchise websites. For franchise websites, the right software or system is used, such as website content management system. Software is like a service. It provides scalability, easy integration with the other software system and speedy implementation of whatever it is you want to implement. In franchise websites, it uses content management system so that content for all sites can be managed. The web content management system enables control of all sites. Good refereneces.