The foremost part of running a business is through the presentation of what you have to offer customers — what sets you apart from your competitors. No matter the type of retail merchandise that you are selling, you want to show the customer that your product, or another company’s product that you might be selling in-store (think of a grocery store), is better than another. This produced thought of betterment is most easily created through the use of merchandising: utilizing end-cap displays on store aisles, providing sales on specific products from week to week, and, more importantly, using effective signage.
To increase your store’s merchandising efforts, it is important to effectively utilize a combination of these different methods, particularly displaying signs for glass doors.
If you happen to own a grocery store, family deli, or local co-op food store, these signs for glass doors are fantastic ways to efficaciously display products and sales for products that you want to present to customers. While you might not think of it in the moment, customer’s interactions and subsequent decisions based upon seeing your store’s merchandise and signage is quite instant:
- It takes a customer only 3-7 seconds to decide whether to stick with a brand or buy a competitor
- Between 6 to 10 in store purchases are considered to be impulse purchases
- 16% of unplanned purchases were made when displayed merchandise was noticed while shopping
- Full price merchandise with signage performs 18% than that without
- 82% of all customer’s purchase decisions are made in-store
With the proper signage, particularly signs for glass doors, your store can properly merchandise specific items towards your customers, ones that you would wish to highlight and sell en masse. Let’s consider the types of signs for glass doors and that we might consider for the part of your store that you are seeking to enhance:
Storefront and Store Display Ideas
Whether a customer is driving by your store or about to walk in, you want to be sure to capture their attention from the moment they look over. Possible ideas to capture the focus of customers can be through having posters displayed in your storefront windows — suction cup poster holders or window sign holders, having outdoor metal sign stands, or posters displayed on the front doors where customers walk in — door sign holders.
Creative Retail Display Ideas
Entering the store, you want to be certain to draw your customer’s attention to specific areas of interest, particularly where you want them to look. Such a matter of practice can be achieved through having brochure display racks by the front door — where weekly deals can be easily read while they shop, display racks can be set up on the end caps of aisles — where specific items can be highlighted, and poster easels can be placed around the store — highlighting certain products and the deals that you are currently having on them.
With the deli department, you’ll have a variety of meats and cheeses on display for customers to sift through. Ensuring that you have sufficient signage is important so that customers understand just what it is that they are looking at, as well as being able to find just what they are looking for. Particular signage can come through deli case sign holders, meat price tags, clear price tag sleeves, and more. You want to assure that customer’s have accessibility by sight, rather than becoming confused as to where products are.
By showcasing items with visibly priced signs for glass doors and retail displays, you are allowing customers to more readily purchase your products.
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