Perhaps the greatest challenge for business owners today is finding ways to make both themselves stand out. Today’s marketplace is loaded with companies who all offer similar products and services and it can be tough for small business owners to gain traction. While there are several ways to do so, SEO for small business owners might be the best option. A staggering 93% of all online experiences start with a trip to a site like Google or another search engine, so earning high rankings is a good way to boost visibility and attract new customers.
As of last year, 70% of the links that web users chose to click on were organic, and three quarters of searchers found what they were looking for on the first page of results and did not bother scrolling any further. Consequently, it should come as no surprise that the search engine industry is highly competitive and highly valuable by being worth more than $16 billion. Lots of companies are all competing for the tops spots, so having a comprehensive local small business SEO program is a good idea for any owner who wants to gain an edge against the competition.
Unfortunately, the work required when it comes to SEO for small business owners can be both difficult and cumbersome. Because of that, owners and managers – especially those with little or no marketing experience – might want to outsource and partner with talented small business marketing companies. The best small business SEO consultants will not only have the skills and experience needed to provide helpful small business marketing advice, but will also be able to handle the daily rigors of SEO. Plus, they will give companies the flexibility to spend less time at their computer and more time focusing on important areas like sales and customer service, making them a great resource for growing businesses.
Though SEO can be highly beneficial, it is hardly the only small business marketing strategy that businesses should use to develop the dynamic web presence they need to expand. In addition, they should also spend some time on social media. While SEO does well to boost visibility, social media is great for consumer engagement, so the two work quite well together. Developing both of those campaigns simultaneously might be difficult, and owners might need the help of professionals, but doing so can go a long way towards building a larger, and more loyal, customer base.