Creating a Trade Show Booth that Will Grab Customers Attention

Written by Small Business Tips. Posted in Booth designs, Trade show exhibits displays, Trade show rental displays

Trade show rental displays

Marketing is a crucial part of any business. Without marketing, you would not have the ability to allow new potential customers to learn about your business. Without this, they will never become customers. Although marketing is a very important part of any growing business, it is often neglected or under used because of the costs that are associated with it. Marketing can be expensive, and not all marketing tactics will be as successful as the next one. It can be difficult and costly to figure out which one works the best. Low costing marketing options that produce a great amount of customer reach are always desired by business owners. Exhibits or trade shows are a great marketing effort that is low cost and can reach as many as hundreds of thousands of potential customers.

The average company

Why the Design of Your Trade Show Booth Matters

Written by Small Business Tips. Posted in Trade show display exhibits, Trade show exhibits displays, Trade show rental displays

Exhibit booth design

Your product could be a top-of-the-line, industry-changing, ground-breaking creation, but without the proper exposure, how will we ever know?

Besides marketing campaigns, trade shows are vital to getting your product out there. The average company allocates 31.6% of its total marketing budget to events, and over $24 billion is spent annually by U.S. Exhibitors for trade show displays. To be a competitor in the marketplace, you will need to step it up when it comes to America’s favorite corporate event: the trade show.

Your trade show exhibit display needs to be three things: Informative, eye-catching, and engaging.

Informative: Your brand has a message, and your product has a purpose. How well can you articulate your company’s mission? Your exhibit booth design must highli