3 Suggestions for Improving Your Company’s Signage

Written by Small Business Tips. Posted in Electric business signs, Outdoor led business signs, School marquee

Full color led signs

The statistics are in regarding signs: about 35% of people would not have arrived at a business if it wasn?t for their sign. Studies have also shown that even just upgrading to a larger sign can increase in-store revenue by 7.7% — an important number for places that rely on walk-in business.

So: what can you do to make your sign more effective, whether it?s a church marquee sign or LED business signs? Here are a few suggestions.

Potential Sign Elements

What should you have in your sign, if it?s not just the name of your business? Popular additions include slogans, call to actions, and Twitter handles. Call to actions are psychological tools used to encourage people to take action NOW rather than passively waiting to do it later. ?Call us now for more information? or ?stop