The statistics are in regarding signs: about 35% of people would not have arrived at a business if it wasn?t for their sign. Studies have also shown that even just upgrading to a larger sign can increase in-store revenue by 7.7% — an important number for places that rely on walk-in business.
So: what can you do to make your sign more effective, whether it?s a church marquee sign or LED business signs? Here are a few suggestions.
Potential Sign Elements
What should you have in your sign, if it?s not just the name of your business? Popular additions include slogans, call to actions, and Twitter handles. Call to actions are psychological tools used to encourage people to take action NOW rather than passively waiting to do it later. ?Call us now for more information? or ?stop