Trade shows can be great for increasing your organization’s visibility and awareness of your brand and work. In the United States, the typical company spends about 32% of its marketing budget on exhibits and events. They spend more than $24 billion every year on trade show displays. The problem is that at least 70% do not set specific objectives for their trade show booths and exhibits. Here are some tips to make your trade show exhibit design stand out and have the impact you want it to have.
- Unique booths are memorable. Trade show booths are seen by a lot of your peer organizations and others who are important in your industry. They also require a large investment of your time and money. If you are going to go through all of that, you will want your trade show exhibit design